Alive Matters

…and other reflections from the frontier

Archive for April 22nd, 2007

YouTube of the Fish?

Posted by mtc on 22 April, 2007

So who wants to help me out?  Can somebody who buys a Rocketfish Wireless Rear Speaker Kit post a video of it working in your home environment?  Maybe show how it is hooked up, and how it solves your problem?  I’m wondering how well YouTube works to convey a product experience…

Then send me the link to the YouTube post and Ill share it here.  I would do it, but I would prefer it to be from a consumer that was previously unbiased prior to the purchase.

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Best Buy’s Sunday ad sure attracts attention

Posted by mtc on 22 April, 2007

The Rocketfish Universal Wireless Rear Speaker Kit (RF-WHTIB) that I reviewed last week made it into the Minneapolis-based retailer’s weekly ad insert.

rf_sunday_ad.jpg

As I am not a usual peruser of their weekly ad, what caught my attention was the uptick in hits that my review has been getting in the initial hours of Sunday, stateside.

I hope my review helps folks make a more informed buying decision. It is a really cool, simple, and elegant solution, that folks at my company are watching like proud parents watching the school bus shuttling their kid off to school on the first day… or something like that.

The power of the internet and viral marketing is apparent as I trace the click behavior. The combination of traditional and internet-based promotion media — print ad inserts, an online version of the ad, search engines, and a blog article — makes for an efficient means to get the message out about a product that otherwise would be tricky to promote because of its progressive usage model.

Share your experiences, like this one, with the product here so folks can learn more. Thanks.

UPDATE: WordPress has Alive Matters listed as #19 on its Fastest Growing Blogs page today. Cool.

Posted in gadgets, marketing, wireless | 4 Comments »