Avnera: stealth no more…

HONG KONG — So for those who can put 2 and 2 and 4 together, it may not come as a suprise that I work for a company called Avnera. I’ve not mentioned it before since we’ve been in “stealth” mode, which has its advantages, no doubt. But it’s also a good thing when the story does get out, and that has begun as we issue our first press release and make some early product announcements with some of our early customers… customers whose products have been much discussed here at Alive Matters. Namely the RF-WHTIB from Rocketfish and the AWD210 from Acoustic Research.

Here’s a list of public information and press coverage of our company and products:

• Official company press release
• “Wireless audio from startup eliminates media room snakes” by Mike Rogoway, The Oregonian
• “Wireless audio wit..out th.. dr..o..p out” by Chris Nuttal, Financial Times
• “Beyond Bluetooth: Manpreet Khaira’s new company cuts the cables” by Aliza Earnshaw, Portland Business Journal
• “Startup tries proprietary path to wireless HiFi” by R. Colin Johnson, EETimes
• “Wireless Speakers: Sound at last?” by Michael Kanellos, CNET News.com
• Photo full-monty on CNET
• Coverage of coverage: “Stirring the wireless stew” on Interconnects
• Coverage of coverage: “Avnera comes out of stealth mode” on OregonStartups
• Coverage of coverage: “Avnera’s backers include new Oregon VC fund” on The Silicon Forest Blog

Additional coverage will be seeping out over the coming days, and most folks around Avnera are happy to be able to tell their families what the late hours have been about for the past 3.5 years.

It’s kinda funny to read how our meticulously crafted and technically-precise pitch has been interpreted and relayed to the masses. The craft of stroytelling and reporting is one I’ve grown up understanding from my father, who was a journalist by training and throughout most his life, lived with the spirit of storytelling. But as a technically-minded, detail-oriented person — who from day two has been continuously tasked with helping craft our “story” — to see what happens as the meat passes through a writer/critic’s gray-matter is a minor roller coaster. But overall, I am gratified that the core of our message has penetrated through. Our technology comes from a fundamentally sound, grounds-up systems-based approach to problem solving, and delivers a wireless audio solution that is robust and easy to use, and probably most important, affordable enough to enable true, mass-market applications. Premium performance, at mainstream prices. That’s why we’ve been able to raise $40+ Million, all on a positive-slope valuation curve, and enable a diversified set of early customer applications. There are still kinks in these muscles as we continue to “get warm”, and there will be growing pains, as anyone with startup experience knows, but it’s been an exciting adventure for a gadget guy who definitely shares the meaty grin of one of our founders, Chris O’Connor (pictured in today’s local rag, captured at the right).

Personally, I look forward to being able to share more about our progress and our technology. If detailed answers are what you seek, or if you wish to design with Avnera, contact corporate via the web. If you’re an interested tech-geek or general consumer, chime in on threads here at Alive Matters, if it’s fit to print, and I don’t smell a rat, you’ll get the most accurate take on matters that I am at liberty to discuss. And again, this blog is not officially affiliated with Avnera, and it will always be my intention to blog what I can and should. And it follows, that whatever opinions I express are strictly my own.

The covers have been taken off our first two product lines, but there is much more to come, so stay tuned…

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